Gain the knowledge and experience you need to enter the exciting 世界 of marketing with a bachelor of business administration from Wilkes. Our marketing degree program provides a cover-to-cover understanding of the process of marketing and the technological advances profoundly impacting the industry. Take the first step to becoming a leader in the marketing industry.
项目快照
| 项目类型 | 格式 | 学分 |
|---|---|---|
| 大,小 | 在校园 | 122(未成年人18) |
Why Study 市场营销 at Wilkes?
Immerse yourself in a data-driven curriculum on every aspect of marketing, from discovering effective communication tactics to identifying target markets and increasing a company’s 底线. Small class sizes foster collaboration and allow you to receive personalized attention and mentoring from faculty.
Outside the classroom, hands-on 经历 are not only available but heavily encouraged. Get invaluable real-life experience interning with companies and organizations in a wide variety of areas. From retail companies and marketing firms to nontraditional organizations such as hospitals, financial institutions, performing arts and government, there are a diverse range of opportunities for your first steps into the marketing 世界.
What Will You Learn as a 市场营销 Student?
- Grasp an understanding of the marketing processes that create, communicate and deliver value to customers and benefit organizations and stakeholders.
- You will put these concepts to work right away, starting with your first-year collaboration with peers to conceptualize, design, promote and operate your own business.
- Master emerging technologies advances and changes in the industry, including social media, data analytics and digital marketing.
